Nowadays emails and social media dominate communication. That being said, recently a classic marketing tool has made a surprising comeback – postcards! With their tangible appeal and ability to stand out in a crowded mailbox, postcards offer a unique opportunity to connect with customers in a personal and memorable way. In this blog, we’ll explore what EDDM (Every Door Direct Mail) is and how to get postcards printed to leverage this effective marketing strategy.
Looking to have Bulk Post Cards made? Get ahold of our team here at Pinnacle Press by calling (330) 453-7060.
The Resurgence of Postcards
Amid the overwhelming influx of digital marketing messages, postcards have regained their charm. Their physical presence sparks curiosity and encourages recipients to engage with the message. Postcards are also versatile, cost-effective, and allow for creative designs that catch the eye and leave a lasting impression.
What is EDDM?
EDDM, or Every Door Direct Mail, is a marketing program offered by the United States Postal Service (USPS). With EDDM, businesses can send postcards or flyers to specific neighborhoods or ZIP codes without the need for a mailing list. This allows for a more targeted and cost-efficient way to reach potential customers in a local area.
Designing Postcards
Your postcard should have a clear and compelling message that communicates your offer or promotion effectively. You also want to use vibrant colors, high-quality images, and engaging graphics to grab recipients’ attention – while ensuring the text stays concise and easy to read. Highlight the benefits of your products or services. Finally you’ll want to Include a strong CTA to prompt recipients to take action, such as visiting your store, website, or contacting you for more information.
Choosing a Printing Service with Distribution
To get your postcards printed, consider working with a professional printing service that offers EDDM-compliant printing options. Once printed, a shop like Pinnacle Press can help you coordinate your postcard delivery by cooperating with the USPS, or you could take the postcards to USPS on your own and select addresses and routes you believe would be most effective.
As postcards make a strong comeback in the marketing world, it’s time to leverage their appeal to reach your target audience effectively. With the EDDM program, you can take advantage of cost-efficient, targeted direct mail campaigns that capture attention and drive results. By designing eye-catching postcards and partnering with a reliable printing service, you can unlock the full potential of postcards and create meaningful connections with your customers.