When you’ve been in the printing industry for over 50 years, you’ve seen a thing or two. Making a postcard is an effective way to promote your business, but one of the most important factors in getting a postcard made is the quality of the images you use. Here are some reasons why high-quality images are essential in postcard marketing:
Looking to have a post-card made? Get ahold of our team here at Pinnacle Press by calling (330) 453-7060.
Grab attention
High-quality images will grab the reader’s attention and make them more likely to read your postcard. This means not printing pictures that have sun spots or lens glare and making sure that the image is saved in a high-resolution format.
Convey professionalism
Using high-quality images shows that your business is professional and cares about its image. You never want to have an amazing conversation with your client in person, and then send them a terrible looking postcard in the mail from your business.
Evoke emotion
Images using the rule of thirds can evoke an emotional response in your customer. By using high-quality images, you can evoke positive emotions in the reader, which can increase their likelihood of taking action.
Increase response rates
Using high-quality images can increase the response rates to your postcard campaign. When readers are engaged with your postcard, they are more likely to take action.
If you are looking to create a postcard marketing campaign that stands out from the rest, contact our team here at Pinnacle Press in Canton, OH today. We can even help you automatically schedule your post cards for delivery through our Every Door Direct Mail (EDDM) Services.