Sometimes print advertising can be looked at as “second rate” marketing, especially with everyone focusing so heavily on digital. However, print advertising can still be a valuable tool in your marketing strategy, especially if you leverage the latest technology (like Every Door Direct Mail) available.
Looking for some marketing advice? Get ahold of our team here at Pinnacle Press by calling (330) 453-7060.
Targeted marketing
Print advertising allows you to target specific demographics and geographic areas to reach your ideal audience. With a service like EDDM, you can narrow your target down to specific zip codes.
Tangibility
Print advertising provides a tangible and memorable experience for the reader. This can create a longer-lasting impression than digital advertising, especially if the design is unique and eye catching.
Credibility
Print advertising is often seen as more credible and trustworthy than digital advertising. This can help build trust with potential customers, especially if they’re an older demographic.
Less competition
With so many businesses focusing on digital advertising, print advertising can help your business stand out from the competition.
Variety
Print advertising comes in a variety of formats, including brochures, flyers, posters, postcards, and more. Many local businesses have corkboards near their entrances where you can hang your advertising for any guests that walk through the doors.
By incorporating print advertising into your marketing strategy, you can reach a wider audience and stand out from the competition. If you need help creating effective print advertising, contact our team here at Pinnacle Press in Canton, Ohio today. Our team members are standing by at (330) 453-7060.