Typography is more than just selecting fonts for your brochure. It plays a role in everything from enhanced readability to making a visual impact on your audience. Selecting the right typography that fits your brand can captivate your audience and be very memorable if done correctly. In this article, we explore the art of typography in brochure design and provide valuable tips for creating visually appealing and impactful brochures.
Choosing Fonts for Readability
When it’s time to select a font for your brochure, your top priority should be readability. Opt for fonts that are easy to read, even at smaller sizes. Some sans-serif fonts like Arial or Helvetica are popular choices for this type of work because of their clean and modern appearances. That being said, serif fonts like Gerogia or Times New Roman can add an element of professionalism to your print material. Striking a balance between legibility and aesthetic is always a tough mission.
Hierarchy and Visual Hierarchy
Establishing a clear visual hierarchy is crucial for guiding readers through your brochure. This is done by varying font sizes, weights, and style throughout your brochure. Important information (generally headings and subheadings) should be larger and more bold so they can capture more attention. Additionally, consider using different font styles for your header and body text to further emphasize key points.
Spacing and Alignment
Spacing and alignment can significantly impact the readability of your brochure. Pay close attention to the letter spacing (tracking) and line spacing (leading) to avoid overcrowding your brochure. Trying to read overcrowded or cramped text is difficult and will make it less likely that your customer will read your brochure. Additionally, aligning your text consistently throughout the brochure is important. Ensure that your brochure follows a clear grid or layout for enhanced readability.
The art of typography in brochure design goes beyond font selection. By choosing fonts for readability, establishing a clear hierarchy, and paying attention to spacing and alignment, you can enhance the impact and effectiveness of your brochure. You can trust the team here at Pinnacle Press to help you use the power of typography design to captivate readers, convey your message effectively, and elevate the overall visual appeal of your printed materials.