Nowadays emails and social media dominate communication. That being said, recently a classic marketing tool has made a surprising comeback – postcards! With their tangible appeal and ability to stand out in a crowded mailbox, postcards offer a unique opportunity to connect with customers in a personal and memorable way. In this blog, we’ll explore what EDDM (Every Door Direct Mail) is and how to get postcards printed to leverage this effective marketing strategy.
The Resurgence of Postcards
Amid the overwhelming influx of digital marketing messages, postcards have regained their charm. Their physical presence sparks curiosity and encourages recipients to engage with the message. Moreover, postcards are versatile, cost-effective, and allow for creative designs that catch the eye and leave a lasting impression.
What is EDDM?
EDDM, or Every Door Direct Mail, is a marketing program offered by the United States Postal Service (USPS). With EDDM, businesses can send postcards or flyers to specific neighborhoods or ZIP codes without the need for a mailing list. This allows for a more targeted and cost-efficient way to reach potential customers in a local area.
Benefits of EDDM
EDDM enables you to blanket entire neighborhoods or target specific areas where your ideal customers are likely to reside, ensuring maximum exposure for your business. By eliminating the need for a mailing list and using the EDDM program, you can save on mailing costs and postage, making it a budget-friendly marketing option. The EDDM program streamlines the mailing process, since EDDM does not require recipient addresses.
Designing Postcards
When designing postcards, There are some things you should keep in mind. Your postcard should have a clear and compelling message that communicates your offer or promotion effectively. You also want to use vibrant colors, high-quality images, and engaging graphics to grab recipients’ attention – while ensuring the text stays concise and easy to read. Highlight the benefits of your products or services. Finally you’ll want to Include a strong CTA to prompt recipients to take action, such as visiting your store, website, or contacting you for more information.
Choosing a Printing Service with Distribution
To get your postcards printed, consider working with a professional printing service that offers EDDM-compliant printing options. Look for a company that specializes in print marketing and provides design assistance to ensure your postcards are visually appealing and compliant with EDDM requirements. Once printed, a shop like Pinnacle Press can help you coordinate your post card delivery by cooperating with the USPS, or you could take the post cards to USPS on your own and select addresses and routes you believe would be most effective.
As postcards make a strong comeback in the marketing world, it’s time to leverage their appeal to reach your target audience effectively. With the EDDM program, you can take advantage of cost-efficient, targeted direct mail campaigns that capture attention and drive results. By designing eye-catching postcards and partnering with a reliable printing service, you can unlock the full potential of postcards and create meaningful connections with your customers.