In an increasingly digital era, print marketing that offers tangible connections can really make customers take notice when done creatively. At Pinnacle Press Inc, we specialize in helping area businesses and non-profits reach the maximum number of people by integrating postcards into our marketing initiatives with a personal touch.
More Than Just Mail
While postcards can be mailed via Every Door Direct Mail (EDDM) for mass distribution, they also have versatility that other materials lack. Businesses today have gotten extremely creative with how they leverage postcards by having sales reps leave them personalized with business cards during store visits or office drop-ins, bundling them with gifts and giveaways for community events, and even including them creatively in packaging for product shipments as a surprise.
Print That Gets Noticed
In the cluttered mail and digital spaces customers occupy, a vibrant colorful postcard with interesting visuals tends to grab attention and have recipients actually engage with it when done strategically. Sprinkling in variable data printing further personalizes messaging. Even if the postcard is advertising-focused, the format itself feels more like a friendly invitation than pushy sales pitch because of established expectations to be more casual.
Cost-Effective Short Run Option
While they can be mass printed just as easily as brochures and other materials, postcards are also extremely popular as a shorter run digital print product. Order quantities from 25 to 500 are not a challenge for our digital presses and have quick turnaround times ideal for hyper targeted mailings, handouts or enclosures. Limited investment in small batches makes testing and optimizing postcard content and offers easier for clients than other print products.
When it comes to producing high-impact postcards personalized for your marketing and sales initiatives, our team welcomes the opportunity. Just describe the goals behind your campaign and desired call-to-actions, then let us handle making compelling postcard collateral that customers truly engage with and respond to. Contact us today to explore producing creative postcards with some personal touches to grow your customer connections.