When it comes to Lawn Care Companies, marketing can become an interesting challenge. Most landscaping companies offer services that are location-based, which means they need to focus their efforts on reaching potential customers in their service radius. Recently, we’ve received the question “Is EDDM Effective for Lawn Care Companies?” For those of you that are unaware, EDDM stands for Every Door Direct Mail. In this article we will be exploring the basics of EDDM and how it could be effective for Lawn Care Companies.
What is EDDM?
EDDM is a direct mail service offered by the United States Postal Service (USPS) that allows businesses to send mail (mostly post cards/promotional items) to specific neighborhoods or ZIP codes without the need for a mailing list. EDDM is an affordable and effective way for businesses to reach a large audience in their service areas.
How can lawn care companies use EDDM?
Lawn care companies can use EDDM to promote their services to potential customers in their service areas. The following paragraphs are some tips for using EDDM as a lawn care company:
Design an eye-catching mail piece
The key to a successful EDDM campaign is to create an eye-catching mail piece that will grab the attention of potential customers. Include high-quality images of your work and use easy-to-read fonts to convey your message.
Highlight your services
Make sure highlights of the services you offer are included. This could include lawn mowing, landscaping, pest control, and other lawn care services. Use clear and concise language to explain your services and why potential customers should choose your company over a competitor.
Include a call to action
Include a call to action in your mail piece to encourage potential customers to contact you. This could be a phone number, website, or email address. Make it easy for potential customers to get in touch with you and learn more about your services.
Choose the right mailing route
When using EDDM, you can choose the specific neighborhoods or ZIP codes you want to target. Make sure to choose the areas where there is an overlap between where you offer your services and where your target audience lives.
Partner with a trusted printing company
Partner with a trusted printing company like Pinnacle Press in Canton, Ohio, to ensure your mail piece is high-quality and delivered on time. Pinnacle Press offers EDDM printing services and can help you design and print your mail piece. They will even work with USPS to get the mail delivered to your customers!
EDDM is an effective way for lawn care companies to reach potential customers in their service areas. By designing an eye-catching mail piece, highlighting your services, including a call to action, choosing the right mailing route, and partnering with a trusted printing company like Pinnacle Press, you can promote your services and grow your business.