It’s essential for any business to understand how to maximize their signage. A well-designed sign can make a significant impact on a customer’s decision to enter a store or not. In this article, we will discuss how to create effective signage that can help your business stand out.
Keep it simple and clear
The most important rule of effective signage is to keep it simple and clear. A sign should have no more than seven words, and the font should be easy to read from a distance. Avoid using complicated fancy fonts, small text, or too many colors, which can make your sign difficult to read.
Use contrasting colors
Using contrasting colors can make your sign more noticeable and easier to read. Choosing colors that complement each other is critical. Also avoid using too many colors, which can make your sign look cluttered and feel overwhelming.
Highlight your brand
Your sign should represent your brand and what you offer. Incorporate your logo, brand colors, and any relevant images to make your sign more memorable to your customers.
Consider your location
Your sign should be visible from a distance and stand out from the surrounding environment. Consider the size, placement, and lighting of your sign to make it more visible and eye-catching. Keeping signs as close to eye level as possible is important.
Keep it consistent
Consistency is key when it comes to branding. Your sign should be consistent with your other marketing materials, such as your website, business cards, and brochures. This will help customers recognize and remember your brand.
Hire a professional printing company
To ensure the quality of your sign, it’s best to hire a professional printing company like Pinnacle Press in Canton, Ohio. Pinnacle Press offers high-quality printing services and can help you design and print your sign.
By keeping your sign simple and clear, using contrasting colors, highlighting your brand, considering your location, keeping it consistent, and hiring a professional printing company like Pinnacle Press, you can create a sign that will help your business stand out. Remember, a sign should have no more than seven words to make it easy to read and understand.