If you’ve never had to choose a paper for a project before, it can be overwhelming at first. Hearing terms like “Finish” and “Coating” may sound super foreign. Here are some factors to consider when choosing the right paper stock for your printing project.
Weight
The weight (sometimes called Thickness) of the paper will affect the durability and weight of your final product. Consider the intended use of your printed material to determine the appropriate thickness.
Finish
The finish of the paper will affect the texture and appearance of your final product. Matte finishes provide a smoother texture, while glossy finishes provide a shiny top layer.
Color
The color of the paper will affect the overall appearance of your final product. Choose a color that complements your design and branding and make sure that your text stands out from the chosen color.
Coating
Coating can affect the appearance and durability of your final product. A coating can provide a protective layer that will prevent smudging or smearing. These are especially helpful for things like brochures and post cards.
Environmental Factors
If you’re a company with a brand focused on sustainability, choosing a paper stock that is made from sustainable sources and is recyclable could be a great choice.
Choosing the right paper stock for your printing project is essential to ensure that your final product looks professional and meets your needs. If you need help choosing the right paper stock for your printing project, contact us today. We can help you select the perfect paper stock for your project.