At Pinnacle Press, we’re passionate about helping our customers through every step of a a printing project. One thing we see consistently is that the paper you choose can make all the difference. Using the wrong paper can lead to issues with print quality, durability, or functionality. As an expert commercial and small-batch printing service, we want to help you understand the key factors in choosing paper so your next print project is a success.
Start By Understanding Your Print Purpose
Before choosing any paper, you first need to consider the intended use and purpose for your print project. Some key questions to ask are:
- Will this piece require high image quality with photos, graphics or fine text? Coated paper types are best for bringing out rich colors and fine details.
- Does it need to be durable for frequent handling or outdoor use? Look for heavier weight papers or ones with tear-resistant properties.
- What post-print finishing or bindery processes will be used like folding, perforating or bookbinding? The paper needs to hold up.
Once you have your purpose established, there are three main technical paper qualities to compare:
Weight/Thickness: Measured in pounds (lbs), paper weight impacts durability, opacity, stiffness and more. Higher weights are better for frequent handling.
Brightness: This references the paper’s whiteness or reflectivity. Important for achieving vivid print results and readability.
Coating/Finish: Uncoated papers absorb ink differently than coated types, giving various texture and print quality effects.
Choosing the best paper is part science and part art form – as well as good customer collaboration throughout the process.
By outlining your print objectives first and evaluating the core paper qualities needed, you’ll be well on your way to a successful print project delivered on time and on budget! Reach out to Pinnacle Press today for assistance in tailoring the perfect paper to achieve your vision and required results.