In today’s omni-channel world, print marketing and digital marketing complement each other perfectly to drive greater reach, engagement and sales. As a full-service local print shop specializing in commercial work, short-run digital printing, Every Door Direct Mail (EDDM) services, and more – we understand how to make print and digital work better together.
When crafted strategically, print marketing delivers attention-grabbing messages that you can hold in your hand and establishes credibility and authority in ways digital alone often cannot. Well-designed print collateral like brochures, signage, branded merchandise and direct mail communicate professionalism and thought leadership. Physical materials also frequently pass through multiple hands, multiplying impressions.
Digital marketing, on the other hand, facilitates broader, faster distribution through channels like social media, email, and Google Ads. Retargeting pixels can then reconnect online engagement back to print materials viewed previously, reinforcing messages across channels. Digital traffic is also highly trackable and can give your team great data to work with.
But what exactly does integration look like? Here are some powerful ways we recommend to find seamless synergy of print and digital:
Integrated Campaign Creative and Messaging
Campaigns should have a cohesive visual identity and core messages tailored for the medium but consistent across print and digital components. This strategic alignment magnifies impact.
Personalized URLs, QR Codes and Augmented Reality
All print collateral can include scannable codes leading to online destinations for quick access to more information. Personalization boosts responses.
EDDM Reinforces Digital Activity
Every Door Direct Mail through the US Postal Service primes audiences for local email, social and search marketing by familiarizing them with brand offerings in a tangible format they interact with offline.
Retargeting Pixels Track Print Collateral Exposure
Each print piece can incorporate hidden retargeting pixels that activate when recipients visit the client website. This allows matching physical and digital touchpoint data for optimization.
In today’s landscape, print marketing and digital marketing must band together with purpose and precision. By fusing high-quality, compelling print products with surround-sound digital outreach, companies make meaningful customer connections driving real business growth. Bring your marketing goals to Pinnacle Press Inc, and we’ll work with your team to integrate a highly effective print strategy that compliments their digital plan.