Looking to have a Brochure made? Get ahold of our team here at Pinnacle Press by calling (330) 453-7060.
Brochures can be an effective way to showcase your business’s products and services, but they can also be complicated to design. If you’ve never bought one before, learning to pick between a 3-fold or 4-fold brochure can be intimidating. Here are five ways to design a brochure that will impress your customers:
Use eye-catching visuals
Use high-quality images (JPEG or PNG Files are pretty common) and graphics to grab your reader’s attention. Ensure that the images and graphics used in the brochure are relevant to your brand and business.
Keep the message clear
The message you are trying to convey should be clear and concise. Use simple and easy-to-read fonts and make sure to space the letters accordingly. Letters too close together can be really hard to read.
Highlight your unique selling point
Your brochure should highlight something unique about your product or service. Think of something that sets you apart from your competitors and something that is easy to remember.
Make it easy to read
Ensure that the text is easy to read by using a clear font and by breaking up text into small paragraphs or bullet points. As a rule of thumb, if you can’t convey a point in a single sentence – it might not be something that needs to be on the brochure.
Include a call to action
The brochure should include a call to action that encourages the reader to take action. This could be a discount offer, a free trial, or a request for more information. It could also link directly to a calendar where they could schedule an appointment with a representative.
Designing an effective brochure can be a challenging task, but our team at Pinnacle Press is committed to the success of your marketing strategy. If you need help creating a brochure that will impress your customers, contact us today and we will help you create a brochure that will stand out from the rest.