Welcome to another Helpful hint from Pinnacle Press. Today we’ll be exploring 5 things to consider when designing a brochure. Brochure design can be complex if you’ve never done it before, so we decided to come up with the best tips we have to make your life easier!
Tip 1: Determine Your Purpose
When it comes to strategizing what you’re going to be using your brochure for, the easiest place to start is with your “Why”. This will completely dictate the rest of the process of designing the marketing plan centered around your brochure, which means that it affects how you should go about designing it.
Here are some basic questions to ask:
- Will you be handing out your brochure, or sending it by mail?
- Who are you planning to target as the recipient of your brochure?
- What action do you want the customer to take after looking at your brochure?
Once you have these answers, you’re ready to actually start designing your brochure!
Tip 2: Know Your Folds
This is probably one of the most important parts of the brochure design process. Picking the right brochure fold can be difficult because you want the fold to match the type of content you’re creating, but you also don’t want to create too many barriers between your customer and the information you want to convey. For example, if you choose an accordion fold, you want to make sure all the most important information appears facing the customer – not stuck on the back side of the brochure.
Tip 3: Know Your Paper Stock and Coating
After figuring out what you want to say, and how you should fold it – it’s time to consider the type of paper you’ll need to get the job done. The main reason why the paper is so important is honestly that when someone is holding the brochure in their hand, the quality of the product they’re holding is directly associated to the quality of your company. A brochure that looks like it was printed off of a home computer and folded in the living room will give off a much different perspective than a thicker paper stock with a glossy finish.
Tip 4: Make it Easy To Respond
It doesn’t happen often, but every now and then a customer tries to send us a brochure design that doesn’t include a good Call-To-Action or any contact information! It’s important to make sure that customers have a convenient way to access your contact information if the brochure gets them interested. At Pinnacle Press we always make sure to include our social media accounts, our website, and contact information on every brochure we make.
Tip 5: Choose Your Fonts
Fonts are used to accomplish many different purposes when it comes to brochure design. They determine the readability of the information, can help set the tone and even influence the attention-grabbing aspect of your brochure. If you are new to typography, no worries! There are resources available online, like Canva’s Ultimate Guide to Font Pairings, and our team here at Pinnacle Press can work with you to identify font combinations that work well together.
So in summary, here are the Top 5 Things to Consider When Designing a Brochure
- Determine Your Purpose
- Tip 2: Know Your Folds
- Tip 3: Know Your Paper Stock and Coating
- Tip 4: Make it Easy To Respond
- Tip 5: Choose Your Fonts